Jimmy Smith Discusses Intellectual Property On Bloomberg

On May 25, Jimmy Smith, chief executive officer of Amusement Park Entertainment, talks about intellectual property, advertising and the technology industry.

He speaks with Cory Johnson on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

The discussion looks at how Amusement Park is not a traditional advertising agency but instead an entertainment agency that looks to not only create marketing ideas but instead also create the Intellectual Property behind the great ideas.