Intellectual Property Analysis of Bayard Chimney Rock, LLC Visually Enhanced Search Engine Portfolio
As the Internet has grown and matured over time, so also has its capabilities. With the advent of ubiquitous broadband internet, bandwidth constraints become less oppressive in defining the guidelines of one’s internet experience. The role of search engines in organizing and guiding users through the ever-increasing troves of information available to them is more important than ever; search providers must differentiate themselves in ways that secure their market share and relevance within the fast-paced web environment. Advanced search algorithms go a long way in garnering consumer loyalty, but oftentimes it is something as simple as distinctive visual cues and touches that tip the balance in favor of one search provider or another. One such visual enhancement involves providing thumbnail preview graphics search results, allowing for the user to get a sense of a page’s content before they even have to visit it. Visual cues can help a user determine the relevance of a search result faster and more efficiently than relying merely on textual cues; in addition, “viewing” a search result from a user interface perspective is a more natural way to peruse search results when compared to simply reading a short description. By providing a more seamless experience for end users, innovators can deliver a superior search product that further differentiates them from their competitors in a highly contested and lucrative market.
Bayard Chimney Rock, LLC currently possesses intellectual property concerning a visually enhanced search engine with priority dating back to 2000. This intellectual property describes a search system which enhances the display of search results by incorporating small “snapshots” of web pages as they appeared when captured and stored by the system. Such a system provides a useful and quick means for a user to sift through search results and immediately determine whether or not further investigation of links are warranted. While it is not transparent to the market what commercial intent Bayard Chimney Rock, LLC has for this patent, it is reasonable to assume that they will pursue sales or licensing models. Entities interested in Bayard Chimney Rock, LLC’s holding would likely also be interested in similar innovations that lie in the public domain, some of which are listed in the following section.
As of March 2010, according to the electronic output of the United States Patent and Trademark Office’s Public PAIR system reports on patent assignment, Bayard Chimney Rock, LLC holds one granted U.S. patent.
Analysis of the Bayard Chimney Rock, LLC patent has led to the identification of a number of innovations from multiple assignees residing in the public domain due to abandonment or expiration that also concern aspects of a visually enhanced search engine similar to the one described.ShareThis