Derived from the Epiphany process, we would refine a definition of the true market or markets into which products, messages or business partnerships would optimize value enhancement. Rather than focusing exclusively on brand equity optimization, Helix provides a detailed tactical map of where value and profitable business is flowing and how to control key segments of that value chain.
The Helix platform provides the ‘DNA’ of market audiences, influencers, and meaningful and actionable metrics. Additionally, it provides clarity into the means by which to harvest value in markets where revenue and profit erosion are resulting from new entrants and obsolescence. The Helix platform would be used on target segments identified in conversation between our teams and would be a combined fee-based and success-based service.