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Odyssey is the final step of full life cycle execution of the Epiphany and Helix strategies and tactics. In this final class of services, we partner with our client to execute on ecosystem maximization (product and message optimization, partner/collaborator identification and engagement, and, when applicable, financial and business optimization).
Odyssey is engaged on outcome-based success participation where quantifiable business metrics are agreed upon and benefit is shared when market success is achieved. This ultimate stage evidences complete alignment between our client and our team so that we share in the risk of execution and the rewards of commercial success.