M·CAM | M·CAM, Inc. releases Patently Obvious® on Apple Inc.’s U.S. Patent No. 7,966,578
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July 7, 2011 In News Archive

M·CAM, Inc. releases Patently Obvious® on Apple Inc.’s U.S. Patent No. 7,966,578

Date:  Thu, 2011-07-07

CHARLOTTESVILLE, VA – June 30, 2011 – M·CAM, Inc. released its Patently Obvious® report today on Apple Inc.’s U.S. Patent No. 7,966,578.

On June 21, 2011, Apple Computer, Inc. (hereafter “Apple”) was awarded U.S. Patent No. 7,966,578 (hereafter ”˜578) titled “Portable Multifunction Device, Method, and Graphical User Interface for Translating Displayed Content.” The ”˜578 patent seeks to envelop a wide array of technologies related to touch interfaces currently implemented on many smart phones and tablet computers, and adds some interesting predictions about (and protections for) the future of touch interfaces.

Over the last several decades, Apple has done an admirable job of popularizing improvements in human-computer interfaces. Its latest success, the iPad, ensconces the universality of the touch interface as a ubiquitous member of the family of interface technologies.

An intellectual property analysis of Apple’s ”˜578 patent was performed using the M·CAM DOORS™ analytic platform in order to understand its strength and defensibility in the face of prior art and precedent innovation. The innovation space around the ”˜578 was examined to determine which patent(s) may provide alternatives to or alter the value of this property.

M·CAM’s Patently Obvious® is a weekly report providing visibility into potentially unconsidered alternatives, including art in the public domain, to patent holdings across a variety of technology areas.

M·CAM, Inc. is a global, full-service intellectual property and rights (IP&R) and intangible asset financial services firm. We provide the technical and financial systems that allow public and private markets to use IP&R and IA for regulated transactions in banking, securities, insurance, and public innovation investment and technology procurement. From our pioneering work in creating the world’s first standards-based innovation collateralization financial products for banking and securities to our work in grassroots innovator enablement and patent quality assurance programs, M·CAM provides the mechanism to balance the interests of public and commercial sectors to support and build thriving economies.

The M·CAM Patently Obvious® report on the Apple patent can be found HERE.

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